Project Report on Customer Preference of LG Laptop

Project Report on Customer Peference of LG Laptop

By 2005, LG was a Top 100 global brand, and in 2006, LG recorded a brand growth of 14%. Now the world’s largest plasma panel manufacturer, its affiliate, L.G Display is one of the largest manufacturers of liquid crystal displays. Also in 2006, the company’s  mobile Phone division, LG Mobile, marketed the L.G Chocolate  phone, changing the company’s image of the maker of thick 3G phones. It now focuses on the design and marketing of phones such as the L.G.shine, the LG Glimmer. As a result, the company was picked as “The Design Team of the Year” by the Red Dot Design Award in 2006~2007 and is often called the “New Apple” in the industry and online communities


The company was originally established in 1958 as GoldStar, producing radios, TVs, refrigerators, washing machines, and air conditioners.[5] The LG Group was a merger of two Korean companies, Lucky and GoldStar, from which the abbreviation of LG was derived. The current “Life’s Good” slogan is a backronym. Before the corporate name change to LG, household products were sold under the brand name of Lucky, while were sold under the brand name of GoldStar


In 1994 GoldStar gained sponsorship from The 3DO Company to make the first 3DO Interactive multiplayer. In 1995, GoldStar was renamed LG Electronics, and acquired Zenith electronics of the United States. LG Solar Energy is a subsidiary formed in 2007 to allow to supply to LG Electronics for production of Solar cells. In 2008, LG took its first dive into the solar panel manufacturing pool, as it announced a preliminary deal to form a  Joint venture with  Conergy.  Under the deal, set to be completed by year’s end, LG would acquire a 75 percent stake in Conergy’s Frankfurt solar-panel plant.


 List of tables

List of charts



Profile of the study area

Profile of the company




Research methodology

 Findings and suggestions



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