o   We tend to think of chocolate as a sweet candy created during modern times. But actually, chocolate dates back to the ancient peoples of Mesoamerica who drank chocolate as a bitter beverage. o   For these people chocolate wasn’t just a favorite food—it also played an important role in their religious and social lives. o   Chocolate lovers all over the… Read moreReport on Chocolate

New product developement of Chewing Gum   Ø Core Benefit: Freshens your breath, provide required nutrition Ø Basic Product: Chewing Gum Ø Expected Product: Good taste, soft gum Ø Augmented Product: Flavors like Mint, Cinnamon, Strawberry and Sugar free gum Ø Potential Product: Vitamins like Vitamin A, C, D, Folic Acid (B9), Calcium

New product launch on pen       It gives us immense pleasure in presenting this project on the topic of “SMALL SCALE INDUSTRY”. In this project, we have given brief description about the industry that we are going to start. We are thankful to our S.K.Somaiya College for offering us this course. We present this learning to our college for… Read moreNew product launch on pen

Report on Camline Camlin Ltd is one of India’s leading stationery companies with a wide product range and strong pan-India distribution network. Its wide distribution reach and quality products have made it a household name in school and education stationery products. Camlin’s products have been used by over three generations and enjoy strong brand loyalty. It is a market leader… Read moreReport on Camline

                   Mother Dairy is a well known dairy in Gujarat and it is a leading supplier of milk product in Ahmedabad. It was started in the year 1994 because the members of the milk union faced a problem of handling the surplus milk so for that objective Mother Dairy was started.                      Mother Dairy is located on the outskirts… Read moreReport on Mother diary

NPD on  Chyawanprash Contents:   v Company Profile……………………………………………………….. Mission…………………………………………………………… Vision……………………………………………………………. Objectives………………………………………………………….. Products…………………………………………………………… v Box: About Chyawanprash…………………………………………….. v Environments……………………………………………………………. Demographics…………………………………………………….. Economic………………………………………………………….. Cultural…………………………………………………………… Political…………………………………………………………… Legal………………………………………………………………. v Health Canada…………………………………………………………….   (Causes of Death, Diabetes, Eating habits of Children)…………………… v Marketing mix…………………………………………………………… Product mix……………………………………………………….. Promotion mix…………………………………………………….. Box: Perception of Ayurveda…………………………………… Place mix………………………………………………………….. Price………………………………………………………………… v Competitors………………………………………………………………. v Conclusion………………………………………………………………… v Bibligraphy………………………………………………………………..

Project work on Advertisement and sales promotion   This project is intended to find out the influence of the print advertisement of the Dockers jeans manufacturer. Dockers is an international brand hailing from San Francisco. The jeans advertisement is noticeable due to its 3D outfit, of placing an extra fitting on the paper. As the cover is opened, the 3D… Read moreProject work on Advertisement and sales promotion

LEVERAGE OF THE BRAND AND BRAND EXTENSIONS  TABLE OF CONTENTS S. No.  Contents       1.  Synopsis         2. Introduction- Brand & Brand Extension 3. Research Methodology 4. Objectives of the proposed 5. Data Collection        6. Sampling Procedure 7. Analysis & Scope of research 8. Industry Analysis        9. Positioning by Kellogg’s 10. Recommendations bas11.  Chocos Biscuit        12. Chocos Cereal        13. Data Analysis Plan       … Read moreLEVERAGE OF THE BRAND AND BRAND EXTENSIONS ; kellogs

  Distribution Channel of pepsico Table of Content   Research Title                                                                                                            1 Declaration                                                                                                                2 Acknowledgement                                                                                                     3  Literature Review                                                                                                 1-2             Objective                                                                                                                    3 Summary about the company                                                                             4-20 Marketing overview of PepsiCo in India                                                         21-31 Sales and Distribution network… Read moreDistribution Channel of pepsico

RESEARCH PROJECT ON USAGE & SATISFACTION LEVEL OF WATER FILTERRING MACHINE IN HOUSEHOLD   No. Particulars Page no. 1. Preface   5 2. Acknowledgement   6 3. Executive summery   7 4. Synopsis   8 5. What is research?   10 6. Introduction   11 7. History   16 8. Research process   21 9. Questionnaire   24 10. Analysis… Read moreUSAGE & SATISFACTION LEVEL OF WATER FILTERRING MACHINE IN HOUSEHOLD