Happydent – Success Through Communication

Happydent – Success Through Communication Table of Contents  Section I – Introduction…………………………………………………………………………………………………………2 Perfetti Van Melle India ……………………………………………………………………………………………………….. 2 Happydent …………………………………………………………………………………………………………………………. 3 HappydentVariants ………………………………………………………………………………………………………….. 3 Brand Descriptor ……………………………………………………………………………………………………………… 3 Positioning ……………………………………………………………………………………………………………………… 4 Happydent Advertising ………………………………………………………………………………………………………… 4 Media Vehicle ………………………………………………………………………………………………………………….. 4 TV Commercials ………………………………………………………………………………………………………………. 4 Digital Commercials …………………………………………………………………………………………………………. 6 Print Commercials ……………………………………………………………………………………………………………. 8 Section II – Campaign Analysis ……………………………………………………………………………………………… 9 What is… Read moreHappydent – Success Through Communication

Market Research on AIR-CONDITIONRERS

Sr. No. Particulars        Page No. 1.    History of A.C   2.    Competitive Scenario   3.    4p’s of Marketing Product Price Place Promotion   4.    Market research 1.  Introduction 2.  Objectives 3.  Importance 4.  Process   5.    Consumer Survey & Analysis   6.    Findings   7.    Suggestions   8.    Limitations   9.   … Read moreMarket Research on AIR-CONDITIONRERS

Research project on Tata Nano

Research project on Tata Nano   TASK INVOLVED Discussion with decision maker Interviews with experts Secondary data analysisAs our project is on Tata Nano and we were not able to make our approach to discuss with the decision maker, interviewing with industry expert, and secondary data analysis. Since Nano is only pre-launched and the final launch will take place in… Read moreResearch project on Tata Nano

ROLE OF SALES PROMOTION ON FMCG

A GRAND PROJECT REPORT ON   “ROLE OF SALES PROMOTION ON FMCG” Sr.No. TOPICS Page No. 1. Research Methodology of the study 6 2. Introduction 8 3. Introduction to the topic 10 4. Sales promotion strategies 24 5. SWOT Analysis 29 6. Data Analysis of the survey 30 7. Findings of the report 61 8. Recommendations 63 9. Limitations     65… Read moreROLE OF SALES PROMOTION ON FMCG

Study of Diagnostic centre in Ahmedabad

Study of Diagnostic centre in Ahmedabad SR.NO. TOPIC PAGE NO. 1 EXECUTIVE SUMMARY 7 2 Introduction 9 3 History 17 4 Five force model 21 5 SWOT analysis 24 6 Research methodology 26 7 Data analysis 29 7.1 Primary data 30   -Findings 40 7.2 Secondary data 41   -Common size  statement 42   -Trend analysis 52   -Horizontal analysis… Read moreStudy of Diagnostic centre in Ahmedabad

New Product Developement On Colour picker Pen

New Product Developement On Colour picker Pen with ppt presentation   It is NPD project report on the colour picker pen for the marketing lecture at KS School of Business Management for the MBA students, Colour Picker is an innovative design of a concept pen that can scan colours from anything around and instantly use the colour for drawing. After… Read moreNew Product Developement On Colour picker Pen

Study of distribution channel

Distribution channels are behind every product and service that consumers and Business buyers purchase everywhere. Usually, combination on institutions specializing in manufacturing, wholesaling, retailing and many other areas join force in Distribution channels. Distributions channels are a set of inter dependent organization involved in the Process of making a product or service available for use or consumption. Distribution channels decisions… Read moreStudy of distribution channel