Leverage of the brand and brand extension

 TABLE OF CONTENTS S. No.   Contents           1.   Synopsis             2.  Introduction- Brand & Brand Extension     3.  Research Methodology         4.  Objectives of the proposed Study      5.  Data Collection           6.  Sampling Procedure         7.  Analysis & Scope of research       8.  Industry Analysis           9.  Positioning by Kellogg’s         10.  Recommendations based on Sec Research   11.   Chocos Biscuit           12.  Chocos Cereal           13.  Data Analysis Plan           14.  Data… Read moreLeverage of the brand and brand extension

A study on customer satisfaction of escorts and mahindra tractors in cuddapah

A STUDY ON CUSTOMER SATISFACTION OF ESCORTS AND MAHINDRA TRACTORS IN CUDDAPAH” REFERENCE TO GOLD FIELDS & COMPANY   RATIONALE:      The reason for doing project is to find whether the customer of Escort tractors are satisfied with the performance or not   OBJECTIVES OF THE STUDY:   To investigate and study the level satisfaction attained by the customer To Study… Read moreA study on customer satisfaction of escorts and mahindra tractors in cuddapah

MARKET DEVELOPMENT FOR NEWLY APPOINTED DISTRIBUTORS OF AMUL BEVERAGES IN PUNE

MARKET DEVELOPMENT FOR NEWLY APPOINTED DISTRIBUTORS OF AMUL BEVERAGES IN PUNE Sr. no Topic Page no. 1 CERTIFICATE OF COMPLETION 4 2 FOOD INDUSTRY PROFILE 5 3 MILK PROCESSING INDUSTRY PROFILE 7 4 INTRODUCTION AND HISTORY OF AMUL 12 5 GUJRAT COOPERATIVE MILK MARKETING FEDERATION GCMMF: AN OVERVIEW 15 6 AMULS SECRET OF SUCCESS 16 7 NEED FOR THIS PROJECT… Read moreMARKET DEVELOPMENT FOR NEWLY APPOINTED DISTRIBUTORS OF AMUL BEVERAGES IN PUNE

A Study On Consumer Satisfaction Of Heritage Milk & Milk Products

A Study On Consumer Satisfaction Of  Heritage Milk & Milk Products With A Special Reference To Bangalore City Peter drucker observed that a company’s first task is “to create customers face a vast array of product and brand choices, prices and suppliers.  How do they make choices?  We believe that customers estimate which offer will deliver the most value. Customers… Read moreA Study On Consumer Satisfaction Of Heritage Milk & Milk Products

A STUDY ON TRAINING AND DEVELOPMENT OF CHOLAN ROADWAYS

CHAPTER TITLE PAGE NO   ACKNOWLEDGEMENT ABSTRACT LIST OF TABLES LIST OF CHARTS Ii iii iv v            I INTRODUCTION 1.1  Profile of Organization   1 8   II REVIEW OF LITERATURE 16 III OBJECTIVES 18 IV RESEARCH METHODOLOGY 19 V DATA ANALYSIS AND INTERPRETATION 21 VI   FINDINGS OF THE STUDY   36 VII SUGGESTION AND RECOMMENDATIONS 37 VIII… Read moreA STUDY ON TRAINING AND DEVELOPMENT OF CHOLAN ROADWAYS

A study of customer awareness of mobile phone services offered at Visakhapatnam with specific reference to Airtel.

TITLE        A study of customer awareness of mobile phone services offered at Visakhapatnam with specific reference to Airtel.   RATIONALE           The study would suggest that services offered by the Airtel on how to occupy the market and strategies that pave the way to know the different strategies followed by the competitors.     NEED          … Read moreA study of customer awareness of mobile phone services offered at Visakhapatnam with specific reference to Airtel.

Project report on TATA Tele Retail Services

 STRATEGY BUILDING FOR MAJOR TATA TELE SERVICE RETAIL OUTLETS IN ERNAKULAM WITH SPECIFIC FOCUS ON CUSTOMER PURCHASING DECISIONS AND PATTERNS  Tata Teleservices (Incorporated in 1995) is part of the INR Rs. 96723 Crore (US$ 22 billion) Tata Group, that has over 96 companies, over 250,000 employees and more than 2.8 million shareholders. With a committed investment of INR 36,000 Crore… Read moreProject report on TATA Tele Retail Services

Summer Internship Report on GODREJ & BOYCE MFG. CO. LTD.

Summer Internship Report on ORDER PROCESSING AND LOGISTICS GODREJ & BOYCE MFG. CO. LTD   INDEX   TOPIC                                                                    PAGE NO.   Godrej Group                                                                                                     Introduction                                                04                             Business Profile-Major Lines of Business          06         Product Profile                                            07         History                                                       08           Achievements                                             11   Godrej & Boyce Manufacturing Ltd.           Introduction                                                12         Corporate Profile                                         12        … Read moreSummer Internship Report on GODREJ & BOYCE MFG. CO. LTD.