TABLE OF CONTENT     LIST OF TABLES                                                                         LIST OF CHARTS                                                                          CHAPTER TITLE PAGE NO. 1 INTRODUCTION 1 2 REVIEW OF LITERATURE 8 3 OBJECTIVES OF THE STUDY 16 4 RESEARCH METHODOLOGY 17 5 DATA ANALYSIS AND INTERPRETATION 21 6 FINDINGS, SUGGESTIONS AND RECOMMENDATIONS OF THE STUDY 42 7  CONCLUSION 44 8 LIMITATION OF THE STUDY AND SCOPE FOR… Read moreA STUDY ON EFFECT OF WELFARE MEASURES ON EMPLOYEE MORALE

TITLE OF THE PROJECT: A STUDY ON BRAND AWARENESS AND MARKET POTENTIAL OF PRIVATE LIFE INSURANCE INDUSTRY IN CHENNAI FOR OM KOTAK MAHINDRA LIFE INSURANCE.  RATIONALE:     This study would suggest to OM KOTAK MAHINDRA Life insurance on how to carve out a niche market and how to develop it with individuals having higher income.  INTRODUCTION ABOUT LIFE INSURANCE INDUSTRY… Read moreA study on brand awareness and market potential

A Study on customer’s satisfaction of ATM service provided by HDFC Bank Chennai HDFC is a professionally managed organisation with a board of directors consisting of eminent persons who represent various fields including finance, taxation, construction and urban policy & development. The board primarily focuses on strategy formulation, policy and control, designed to deliver increasing value to shareholders. CHAPTER TITLE… Read moreA Study on customer’s satisfaction of ATM service provided by HDFC Bank

Project Report on  Customer Satisfaction on Maruti Udyog Limited Maruti Udyog Limited (MUL) was established in Feb 1981 through an Act of Parliament, to meet the growing demand of a personal mode of transport caused by the lack of an efficient public transport system. Suzuki Motor Company was chosen from seven prospective partners worldwide. This was due not only to… Read moreProject Report on Customer Satisfaction on Maruti Udyog Limited

A STUDY ON CUSTOMER SATISFACTION IN DOMESTIC SALES WITH REFERENCE TO ANGLO FRENCH TEXTILES (PTC Ltd.,)  PUDUCHERRY CHAPTER NO. TITLE PAGE NO. 1 INTRODUCTION 1 2 REVIEW OF LITERATURE 11 3 OBJECTIVES OF THE STUDY 19 4 RESEARCH METHODOLOGY 20 5 DATA ANALYSIS AND INTERPRETATION 23 6 FINDINGS, SUGGESTIONS, RECOMMENDATIONS OF THE STUDY 46 7 CONCLUSION 49 8 LIMITATION AND… Read moreA STUDY ON CUSTOMER SATISFACTION IN DOMESTIC SALES

1. INTRODUCTION OF THE COMPANY 2. PRODUCT STRATEGY 3. PLACE STRATEGY 4. PROMOTION STRATEGY 5. PRICING STRATEGY 6. SWOT ANALYSIS – (STRENGTHS) 7. WEAKNESS 8. OPPORTUNITIES 9. THREATS 10. CONCLUSION 11. BIBLIOGRAPHY In this project, I have made a humble attempt to explain the topic of “MARKETING MIX AND SWOT ANALYSIS OF PARLE COMPANY IN BISCUIT SECTOR” in a simple… Read moreMARKETING MIX AND SWOT ANALYSIS OF PARLE COMPANY IN BISCUIT SECTOR

A STUDY ON BRAND IMAGE OF PENNA CEMENT WITH SPECIAL REFERENCE OF HYDERABAD AND SECUNDRABAD (Including synopsis)  RATIONALE     :         PENNA is the leader in the Rayalseema districts. But it is facing more competition in twin cities from different brands. As competition in cement industry is growing up day-by-day, PEENA need to concentrate on each and every activity that enhances brand… Read moreA project Report on Brand Image of Cement

 TABLE OF CONTENTS S. No.   Contents           1.   Synopsis             2.  Introduction- Brand & Brand Extension     3.  Research Methodology         4.  Objectives of the proposed Study      5.  Data Collection           6.  Sampling Procedure         7.  Analysis & Scope of research       8.  Industry Analysis           9.  Positioning by Kellogg’s         10.  Recommendations based on Sec Research   11.   Chocos Biscuit           12.  Chocos Cereal           13.  Data Analysis Plan           14.  Data… Read moreLeverage of the brand and brand extension

A STUDY ON CUSTOMER SATISFACTION OF ESCORTS AND MAHINDRA TRACTORS IN CUDDAPAH” REFERENCE TO GOLD FIELDS & COMPANY   RATIONALE:      The reason for doing project is to find whether the customer of Escort tractors are satisfied with the performance or not   OBJECTIVES OF THE STUDY:   To investigate and study the level satisfaction attained by the customer To Study… Read moreA study on customer satisfaction of escorts and mahindra tractors in cuddapah

MARKET DEVELOPMENT FOR NEWLY APPOINTED DISTRIBUTORS OF AMUL BEVERAGES IN PUNE Sr. no Topic Page no. 1 CERTIFICATE OF COMPLETION 4 2 FOOD INDUSTRY PROFILE 5 3 MILK PROCESSING INDUSTRY PROFILE 7 4 INTRODUCTION AND HISTORY OF AMUL 12 5 GUJRAT COOPERATIVE MILK MARKETING FEDERATION GCMMF: AN OVERVIEW 15 6 AMULS SECRET OF SUCCESS 16 7 NEED FOR THIS PROJECT… Read moreMARKET DEVELOPMENT FOR NEWLY APPOINTED DISTRIBUTORS OF AMUL BEVERAGES IN PUNE