A study on brand image of penna cement

A STUDY ON BRAND IMAGE OF PENNA CEMENT WITH SPECIAL REFERENCE OF HYDERABAD AND SECUNDRABAD Cement like steel, is one of the basic material for the technical development of the country. It’s consumption is universally recognized as an index of the economic development of a country.             Cement industry in India is nearly eight decades old, the first cement… Read moreA study on brand image of penna cement

Project report on Kerala Co-Operative Milk Marketing Federation

Project report on KERALA CO-OPERATIVE MILK MARKETING FEDERATION KERALA  CO-OPERATIVE MILK MARKETING FEDERATION (KCMMF) is popularly called as “MILMA”. It was established in april 1980. Its head office is situated in THIRUVANANTHAPURAM. In 1980 KCMMF was involved in identification of potential milk collection areas. It was also involved in formation of milk co-operatives & extension activities. In 1-04-1983 MILMA took over the… Read moreProject report on Kerala Co-Operative Milk Marketing Federation

Brand Awareness and consumer satisfaction of ICICI prudential life insurance

 A STUDY ON Brand Awareness and consumer satisfaction of ICICI prudential life insurance in Chennai Cityincluding Satistical test, excel sheet too ICICI Bank is India’s second-largest bank with total assets of about Rs.146,214 crore at December 31, 2004 and profit after tax of Rs. 1,391 crore in the nine months ended December 31, 2004 (Rs. 1,637 crore in fiscal 2004)…. Read moreBrand Awareness and consumer satisfaction of ICICI prudential life insurance

Market size of beer brand with respect to Mohan Mikin & other competitors

Market size of  beer brand with respect  to  Mohan Mikin & other competitors Indian Liquor and beer industries share common characteristics arising form a similar policy framework. Country liquor, Indian made Foreign Liquor (IMFL)  and beer are state subject, with each state controlling the  duty structure  and distribution.  Incidence  of  import  and export duties result in high cost of interstate… Read moreMarket size of beer brand with respect to Mohan Mikin & other competitors

A study on the assessment customer perception of mobile phone service

A Study on the assessment Customer Perception of Mobile Phone Service Providers in Karaikudi telecom district with Special Reference to BSNL                    Generally, perception are considered relative to expectations. Because expectations are dynamic, evaluations may also shift over time from person to person and from culture to culture. What is considered quality service or the things that satisfy customers today… Read moreA study on the assessment customer perception of mobile phone service

report on retail managment

 RETAIL CONCEPT   The distribution of consumer products begins with the producer and ends at the ultimate consumer. Between the producer and the consumer there is a middleman—the retailer, who links the producers and the ultimate consumers. Retailing is defined as a conclusive set of activities or steps used to sell a product or a service to consumers for their… Read morereport on retail managment

Tata motors Marketing Project report

A project report contains the marketing research on a Relook in to the market (a Tata journey on the Bellad Canoe) of heavy commercial vehicles at Hubli city. It is effort by the researcher to re-orient company’s strategies post liberalization. This study is entitled as “A Relook into the Market, (A Tata Journey on Bellad Canoe) at Hubli city”. This… Read moreTata motors Marketing Project report

Project Report on Customer Preference of LG Laptop

Project Report on Customer Peference of LG Laptop By 2005, LG was a Top 100 global brand, and in 2006, LG recorded a brand growth of 14%. Now the world’s largest plasma panel manufacturer, its affiliate, L.G Display is one of the largest manufacturers of liquid crystal displays. Also in 2006, the company’s  mobile Phone division, LG Mobile, marketed the… Read moreProject Report on Customer Preference of LG Laptop