ppt presentation on prefrence for tea among consumers and retailers

ppt presentation on PREFERENCE FOR TEA AMONG CONSUMERS AND RETAILERS   EVEREADY INDUSTRIES INDIA LIMITED •PREFERENCE   – USED IN SOCIAL SCIENCES   – “CHOICE” BETWEEN ALTERNATIVES   – RANK ORDERING OF ALTERNATIVES   •REASONS TO CHOOSE THE TOPIC   – VAST TEA MARKET IN INDIA   – LARGE NUMBER OF COMPETITORS   •ESTABLISHED IN 1905   •SUPERIOR PRODUCT QUALITY… Read moreppt presentation on prefrence for tea among consumers and retailers

Marketing Management Notes

Marketing Management Notes What is marketing mix?  The marketing mix is generally accepted as the use and specification of the 4 Ps describing the strategic position of a product in the marketplace. One version of the origins of the marketing mix starts in 1948 when James Culliton said that a marketing decision should be a result of something similar to… Read moreMarketing Management Notes

Ppt presentation on stragety building for major tata tele services

Ppt presentation on stragety building for major tata tele services     To Monitor 7 major outlets of TATA Indicom and thus to build strategies to improve the current scenario.     To identify the different purchasing patterns.     To identify the different factors influencing customer’s decision.     To identify the different types of customer and thus to… Read morePpt presentation on stragety building for major tata tele services