Bachelor of business administration is a professional course and includes all the aspects of the organisation. It includes theoretical knowledge along with the practical studies.
As a part of practical studies after the completion of T.Y.B.B.A., I choose MARKETING as my field of specialization in M.B.A. and select NIRMA CONSUMER CARE LTD for my project work. This research study is assigned by the university to increase the skill, attitude and ability of the student to perform specific jobs in the real world in a more systematic and modern way. Such type of studies helps to widen the horizon of the student and a better grasp of the subject.
I expect that whosoever read this report would understand it clearly and easily. My experience at NIRMA was absolutely priceless.
This study was carried out with the primary objective to FORMULATE THE STRATEGY TO INCREASE THE SALES OF NIMA PRODUCT.
This study tried to understand the attribute that drives the retailer to purchase more. It also attempt to give insight into how Nima can develop strategies to establish itself as a market leader in soap segment by considering the result arrived in this study.
The report contains the brief introduction to current scenario FMCG industry in India. Major findings and recommendations have also been provided.
To achieve the objective of this research, data was collected with instrument like structured questionnaires and in-depth interviews.
1 Introduction to Nirma consumer care ltd. 5
2 Nirma detergent powder 8
3 Products of Nirma 10
4 Introduction of Nirma 10
5 Brief description of products of Nima 11
6 Industry environment 14
7 What is sales promotion 17
8 Promotional type 20
9 Characteristics of promotion 21
10 Business models of Nirma 25
11 Objective of study 25
12 Research methodology 26
13 Questionnaire designing 27
14 Sample size 27
15 Limitation of study 28
16 Data analysis 29
17 Recommendation 38
18 Bibliography 41