According to www.forbes.com, 64% of the total consumers prefer buying a product after watching branded social videos. Targeting a proper market locally can be really difficult irrespective of whether it is for all your clients or your business. It is crucial that you have the best possible understanding of your market and how the target customers are searching for your business, geographically. Another important factor that you cannot miss considering is that you might be competing against a business, which relies on referrals as well as foot traffic. If this is the case, you need to understand that all the methods of digital marketing might not be effective for your business. This is why you are going to require local branding strategies, which are focused on your potential audience.
Given below is a list of the steps that you can follow in order to get increased traffic.
Conduct market research locally
When you are creating your marketing strategy, the first and most important step is to have an understanding of the things that the target market is looking for. If you do not, there is a high chance that you will miss the entire mark and all your efforts at marketing are going to completely fail. In the case of marketing locally, it is obvious that it is going to look different because you cannot miss considering your audiences’ location. However, before you begin the survey, it is crucial that you answer certain core questions, which are related to your goals and business structure. These are known to include:
- The total geographical area that you are serving.
- If you already have an office, how far will people travel for getting the services that you offer?
- The vastness of the local market that you serve.
- The total number of competitors you have along with the unique selling points.
If you are able to answer all these questions, it will be easier for you to conduct the research. If you start in a broad manner, your time is going to be wasted completely. Ensure that you cover all these questions so that you can easily conduct the market research by ensuring that you are creating the best profile of the ideal clients.
Creating the profile of the ideal clients
Understanding all your audience is definitely an ideal manner of creating a great branding strategy, which is going to highly resonate with them. In order to do so, you have the option of creating the profile of the ideal clients, so that it becomes easier for your business to figure them out, including the things that they require, and the perfect location where they are searching for the exact kind of services that you provide. Even in this case, it is crucial that you answer certain important questions, which include:
- The three pain points of the clients.
- The solutions that they have tried.
- The things that they like and dislike about the solutions.
- Their age and income level.
- The values, which they want the businesses to have.
- The online platforms where they spend most of the time.
- The places where they are constantly looking for brands like you.
All these information is going to help you to determine the selling point, which will allow your business to stand out, the services that you can offer to your audience, the platforms that you should be using for marketing, and also, the tone that you should use for your website and marketing content.
Mastering the brand message
Proper market research needs to convey as to what the audience values and requires the most. If you know this, it will be easier for you to position the brand and tell them as to why your clients should be working with you. Big brands normally create a style, which they prefer referring to when they are creating a website or marketing content. This is going to ensure that all the messages are consistent and moreover, your target customers will know what they should be expecting from you.
The brand message should include the:
- Brand values.
- The unique selling point.
- The benefits of the services that you provide.
- The tone that you are providing.
- Calls to action.
Ensure that you are addressing all the bullet points whenever you are creating website content or launching new campaigns. In this manner, it will be easy for you to understand whether you are addressing your audience with the appropriate message in a proper way and proper time. In order to get more information, you can visit https://www.libertylending.com/.
Implementing local SEO
Local search engine optimization is considered to be a great deal for all the local brands because of the precision in targeting locally. It is considered to be the ideal way of generating targeted and sustainable traffic to the website. There is no better manner of getting traffic than ranking for the terms, which users actively search for, within their locality. The local search engine optimization strategy that you have should definitely include:
- An attractive and mobile friendly design.
- Fast load speed of the websites.
- On-page SEO, which targets localized keywords.
- Optimizing the business profile of Google in order to gain huge traffic from both the local as well as map searches.
- Citation building in the niche related and local directories.
You need to understand that search engine optimization is definitely a long process and is going to involve a lot of testing as well as optimization with time. However, ensure that you are concentrating on what the local market is looking for and what are the things that they are constantly searching for.
Building a strategic partnership
It is true that marketing locally can be more difficult if the audience is not engaged with your business online. This means that they are following traditional marketing methods like newspapers or relying on the referrals that they get from their friends and family. If your audience is not online, it is crucial that you start building a strategic partnership with a local business. For example, if your client manufacturers building materials in Denver, he can start building partnerships with the local contractors. In return, the local contractors can offer huge discounts and also refer customers.
It is not easy to build local branding strategies easily. Ensure that you concentrate on all the steps that have been mentioned above if you are interested in cultivating the local branding strategies, which are going to work perfectly and also ensure that all your clients are going to come back.
Terry Godier is an experienced and skilled business consultant and Financial advisor in the USA. He helps clients both personal and professional in long-term wealth building plans. During his spare time, he loves to write on Business, Finance, Marketing, Social Media. He loves to share his knowledge and Experts tips with his readers.