Industrial Visit at Balaji Wafers Pvt. Ltd

Industrial Visit at Balaji Wafers Pvt. Ltd.

1.1 HISTORY (General Information
 
The journey of Balaji Group in year 1976 by the member of Virani family.

 For supplying wafers and namkeens to local brands to the patrons of Astron Cinema, Rajkot. Due to the shore supply of that product they decided to make their own product line in year 1982

 By the overwhelming retail success they inspired to set a semi automatic plant. Instead of preparing wafers by the traditional frying method this semi automatic plant boosted the quality, taste and more sales also.

 The fame of taste reached to the whole Gujarat hence it was time to takeover the whole Gujarat so that biggest automatic plant of Gujarat came in to the picture. Quenching the demand of Gujarat, Maharashtra and Rajasthan region Balaji Group is now looking forward to march over India.
1.2 ABOUT COMPANY
 
Company Address

Balaji Wafers Pvt. Ltd.
Vajdi (Vad),
Rajkot ( India)
Phone: +91-281-2783755/56
E – mail
E-mail : [email protected]
By size Balaji is a small scale company.
By nature of output It is a non-durable foods industry.

 
1.3 Types of company

 It is a private company.

STRATEGY
This simple mantra rocked and changed the definition of chip world. Winning the heart by quality and great taste and distributing sufficient dealer margin is a winning strategy of Balaji Group. Its ‘Value for money’ strategy enables even a kid to buy fresh & healthy food in small prices. Indeed in a neck-to-neck competition ear one must implement new ideas and balaji group has developed the think tank who continuously updates strategy in the right direction. Think win-win & Stay ahead with us.
Faith in God, Faith in Good taste
 The makers of ‘Balaji Group’ brand wafers and namkeen food products have deep faith in God & in good taste. Converting dreams into reality it leads them to the biggest potato wafers plant of India. The Balaji plant covers over 85,000 sq. m. areas in the outskirts of Rajkot city. Its big taste revenue i.e. turnover touched to the crore rupees milestone. Balaji Group has 90% shares of wafers market and 70% shares of namkeen market in Gujarat. You are invited to travel the past, present and the future or Balaji Group.

 News:
Brand equity:
In the diverse Indian market of packaged potato chips and snacks. Balaji wafers intend to pull way ahead of its competitors with its newly installed fully-automated Food-Tech Potato Processing Machinery. …more

1.5 COMPANY VISION & MISSION

Vision
It is a clear vision of Balaji group. This vision meets the buying capacity of an average Indian and it also reflects the motto to provide best quality product line. At present company has a lion’s share in Gujarat and high volumes of sales in Maharashtra and Rajasthan region. To date company get 20 percent growth per yeas and marching towards new horizon for success. Any time, any where, with Balaji group get the fruits of vision. 

MISION
Balaji Group perceive in growth rather say development to touch the sky. The company will enhance its product range by adding some futuristic and Indian traditional taste company will plan to some extruded snacks and western products to their Global market. Recently company has acquired more space where its entire namkeen unit will be shifted.

 In the diverse Indian market of packaged potato chips and snacks. Balaji wafers intend to pull way ahead of its competitors with its newly installed fully-automated Food-Tech Potato Processing Machinery.

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