Brand Awareness and consumer satisfaction of ICICI prudential life insurance

 A STUDY ON Brand Awareness and consumer satisfaction of ICICI prudential life insurance in Chennai City
including Satistical test, excel sheet too

ICICI Bank is India’s second-largest bank with total assets of about Rs.146,214 crore at December 31, 2004 and profit after tax of Rs. 1,391 crore in the nine months ended December 31, 2004 (Rs. 1,637 crore in fiscal 2004). ICICI Bank has a network of about 530 branches and extension counters and over 1,880 ATMs. ICICI Bank offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and through its specialized subsidiaries and affiliates in the areas of investment banking, life and non-life insurance, venture capital and asset management. ICICI Bank set up its international banking group in fiscal 2002 to cater to the cross-border needs of clients and leverage on its domestic banking strengths to offer products internationally. ICICI Bank currently has subsidiaries in the United Kingdom and Canada, branches in Singapore and Bahrain and representative offices in the United States, China, United Arab Emirates, Bangladesh and South Africa.

 

 

CHAPTERNO

                          

                                    TITLE

          

 PAGE NO

 

           1

 

INTRODUCTION

 

        

 

 

1.1    over vision

 

       1-6

 

 

1.2    company profile

 

      7-19

 

 

1.3    product profile

 

     20-27

 

          2

 

RESEARCH METHODOLOGY

 

 

 

 

2.1       research objective

 

      28

 

 

2.1.1   primary objective

 

       28

 

 

2.1.2   secondary objective

 

       28

 

 

2.2      research methodology

 

       29

 

 

2.2.1   research design

 

       29

 

 

2.3      sampling design & tools applied

 

       30

 

 

2.3.1   sampling plan

 

       30

 

 

2.3.2   sampling unit

 

       30

 

 

2.3.3   sampling size

 

       30

 

 

2.3.4   sampling type

 

       30

 

 

2.4      data collection

 

       30

 

 

2.4.1   tertiary  data

 

       31

 

 

2.4.2   research tool

  

       31

 

 

2.4.3   primary data

 

       31

 

 

2.4.4   direct questions

 

       31

 

 

2.4.5   indirect questions

 

       31

 

 

 

2.4.6   limitations

 

       32

 

           3

 

DATA ANALYSIS AND  INTERPRETATION

 

 

 

3.1     percentage analysis

 

     33-56

 

 

3.2     Chi square test

 

     57-58

 

 

3.3     Z – test

 

     59-60

 

 

3.4     Kolmogrov – Smirnov test

 

     61-62

 

          4

 

FINDINGS AND SUGGESTION

 

 

 

4.1     Findings

 

       63

 

 

 

4.2     Suggestions

 

       64

 

 

4.3     Conclusion

 

       65

 

          5

 

ANNEXURE

 

 

 

Questionnaire

 

     66-68

 

 

References

 

       69

Sharing is Caring....

DOWNLOAD NOW

Leave a Reply

Your email address will not be published. Required fields are marked *

three × three =