A Project report on Marketing research on HI-FIBRE BISCUITS

A Project report on Marketing research on HI-FIBRE BISCUITS      No.                         Contents   Page No.       1. History          1     2. Degree of competition          6     3. Major Players          8     4. Marketing Mix         13   Ø Product         16   Ø Price         18   Ø Promotion         19   Ø… Read moreA Project report on Marketing research on HI-FIBRE BISCUITS

LEVERAGE OF THE BRAND AND BRAND EXTENSIONS ; kellogs

LEVERAGE OF THE BRAND AND BRAND EXTENSIONS  TABLE OF CONTENTS S. No.  Contents       1.  Synopsis         2. Introduction- Brand & Brand Extension 3. Research Methodology 4. Objectives of the proposed 5. Data Collection        6. Sampling Procedure 7. Analysis & Scope of research 8. Industry Analysis        9. Positioning by Kellogg’s 10. Recommendations bas11.  Chocos Biscuit        12. Chocos Cereal        13. Data Analysis Plan       … Read moreLEVERAGE OF THE BRAND AND BRAND EXTENSIONS ; kellogs

Research project on Tata Nano

Research project on Tata Nano   TASK INVOLVED Discussion with decision maker Interviews with experts Secondary data analysisAs our project is on Tata Nano and we were not able to make our approach to discuss with the decision maker, interviewing with industry expert, and secondary data analysis. Since Nano is only pre-launched and the final launch will take place in… Read moreResearch project on Tata Nano

New Product Development & Pricing

  New Product Development & Pricing Report is the practical part of the theoretical subject marketing of our BS Accounting & Finance (Hons) Program. The sole objective is to familiarize the students with the practical manipulation of business organization. This report has been written to know about the causes that lead to the launching new Product.   In the first… Read moreNew Product Development & Pricing

Project report on Railway

                           Indian railways, when this name is heard, a small smile can be seen on your face. What was It before few years and what it is now. it is all due to our union minister of railways Mr.Lalu Prasad Yadav. Because of his wisdom and management skills railways, which was incurring losses is now a dividend paying company.It was… Read moreProject report on Railway

Project report on Deshabhimani Daily Newspaper

  Deshabhimani is one of the leading Malayalam dailies in Kerala. It is enjoying a common table circulation compared to other Malayalam dailies in the scenario. As the literacy level in Kerala is high, there is good circulation for all the leading dailies and Deshabhimani has a good positions and status in Kerala. This reflects the consumer interest towards Deshabhimani… Read moreProject report on Deshabhimani Daily Newspaper