Marketing Management Notes

Marketing Management Notes What is marketing mix?  The marketing mix is generally accepted as the use and specification of the 4 Ps describing the strategic position of a product in the marketplace. One version of the origins of the marketing mix starts in 1948 when James Culliton said that a marketing decision should be a result of something similar to… Read moreMarketing Management Notes

Ppt presentation on stragety building for major tata tele services

Ppt presentation on stragety building for major tata tele services     To Monitor 7 major outlets of TATA Indicom and thus to build strategies to improve the current scenario.     To identify the different purchasing patterns.     To identify the different factors influencing customer’s decision.     To identify the different types of customer and thus to… Read morePpt presentation on stragety building for major tata tele services

Ppt Presentation on Direct and Multilevel Marketing

Ppt Presentation on Direct and Multilevel Marketing ¨What does direct marketing do ? ¨How does it differ from conventional marketing ? ¨How does it differ from direct selling? ¨How does it differ from non-store retailing/ channel less marketing in general ? ¨What are the distinguishing features of DM that make it an altogether distinct form of marketing ?