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Marketing Feasibility report on Tanishq

Contents

Executive Summary. 5

The Gems & Jewellery industry. 6

Evolution of Tanishq. 7

Growth of Tanishq. 8

Competitors. 9

  • Carbon. 9
  • Gili 10

4 P’s of Marketing. 11

PRODUCT. 11

  • PRODUCT VARIETY. 11
  • QUALITY. 11
  • DESIGN.. 12
  • BRAND NAME. 12
  • SERVICES. 13

PROMOTION.. 14

PLACE. 16

PRICING.. 19

Ansoff’s Model 20

  • Market Penetration. 20
  • Market Development. 20
  • Diversification. 20

BRAND POSITION.. 21

SEGMENTATION.. 21

  • Niche Marketing. 21
  • Psychographic Segmentation. 21
  • Geographical Segmentation. 21

SWOT ANALYSIS. 22

  • Strength. 22
  • Weaknesses. 23
  • Opportunities. 23
  • Threats. 23

THE MAKING OF A GREAT GLOBAL BRAND.. 24

An ability to stay relevant. 25

A resolute core purpose and supporting values. 26

A central organizational principle. 26

RECOMMENDATIONS. 27

REFERENCES. 28

BOOKS. 28

WEB. 28


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About the Author

Kaustubh Patel

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